Author Archives: Nathan Hanks
- November 20, 2011
- 10 Ways to Own Page One of the Google Search Results
With the rise of mobile search and social media, local Web-presence optimization is becoming paramount to small businesses. Local businesses need to understand how Google can drive awareness and traffic to their locations, and they need to recognize the critical role that search-engine results play in their competition against their peers.
- May 29, 2011
- Economics, Policy, World News, Business
While I have normally focused my blog on local online marketing, I plan on posting great articles once a month from around the web. Here are some recent articles that I hope you enjoy: Brazil’s archaic labor code penalizes businesses and workers alike: The Economist A list of dozen plus countries with least religious freedom: Richmond Times [...]
- April 7, 2011
- Consumers spending more time online than ever – see the stats!
Consumers are spending 60% of their time with online media today. That’s why, as a business owner, you need to reach them when they are engaging in three key activities online: searching, surfing and socializing.
- January 26, 2011
- Google 2011: What You Need To Know
I’ve got a new presentation to share explaining the recent, dramatic changes to at Google. These changes are important to local and regional businesses reliant on a good Google search rank for new customers. If you are interested in online marketing or own/market a business, you should take a look. The presentation provides an overview [...]
- May 2, 2010
- The Real-time Web is Changing Search Engines… and Your Business
Search engines are changing. They are changing to keep up with the evolution of the web itself. They are changing to bring us more of the real-time data we (are learning to) crave. As a business, your static website will be replaced with tools that allow you publish real-time content and rich media across the web, including your “official” website. In much the same way that as people we manage our Facebook pages for friends, businesses will be updating the world across a vast web for existing and potential customers.
- December 24, 2009
- Should I Bid On My Business Name?
When it comes to search engine marketing, bidding on business category keywords (ex: “Dallas spa”) is a must if you want your business to show up in a paid ad when someone is looking for your kind of products or services. But it’s just as important to bid on your business name keywords (ex: “Sally’s Swanky Spa”). Here are some reasons why:
- September 4, 2009
- Search Engine Marketing Revelations from My Foodie Wife
My wife is an entrepreneur and we talk often about online marketing for her business. (We also often talk about her favorite topic – food – and I am sure there will be many “foodie” posts on this site.) Anita has become pretty knowledgeable when it come to search engine marketing and I wanted to [...]
