Category Archives: Local Search Marketing
- November 20, 2011
- 10 Ways to Own Page One of the Google Search Results– also posted in Local Marketing, Search Engine Optimization
With the rise of mobile search and social media, local Web-presence optimization is becoming paramount to small businesses. Local businesses need to understand how Google can drive awareness and traffic to their locations, and they need to recognize the critical role that search-engine results play in their competition against their peers.
- April 7, 2011
- Consumers spending more time online than ever – see the stats!– also posted in Display Advertising, Display Advertising For Local Business, ReachLocal, Reputation Management, Social Media, Social Media For Local Business
Consumers are spending 60% of their time with online media today. That’s why, as a business owner, you need to reach them when they are engaging in three key activities online: searching, surfing and socializing.
- December 24, 2009
- Should I Bid On My Business Name?– also posted in Reputation Management
When it comes to search engine marketing, bidding on business category keywords (ex: “Dallas spa”) is a must if you want your business to show up in a paid ad when someone is looking for your kind of products or services. But it’s just as important to bid on your business name keywords (ex: “Sally’s Swanky Spa”). Here are some reasons why:
- September 4, 2009
- Search Engine Marketing Revelations from My Foodie Wife
My wife is an entrepreneur and we talk often about online marketing for her business. (We also often talk about her favorite topic – food – and I am sure there will be many “foodie” posts on this site.) Anita has become pretty knowledgeable when it come to search engine marketing and I wanted to [...]
