Category Archives: Local Search Marketing

Search Marketing for the local business.

December 24, 2009
Should I Bid On My Business Name?– also posted in Reputation Management

When it comes to search engine marketing, bidding on business category keywords (ex: “Dallas spa”) is a must if you want your business to show up in a paid ad when someone is looking for your kind of products or services. But it’s just as important to bid on your business name keywords (ex: “Sally’s Swanky Spa”). Here are some reasons why:

September 4, 2009
Search Engine Marketing Revelations from My Foodie Wife

My wife is an entrepreneur and we talk often about online marketing for her business.  (We also often talk about her favorite topic – food – and I am sure there will be many “foodie” posts on this site.)  Anita has become pretty knowledgeable when it come to search engine marketing and I wanted to [...]