Category Archives: Reputation Management
- December 24, 2009
- Should I Bid On My Business Name?– also posted in Local Search Marketing
When it comes to search engine marketing, bidding on business category keywords (ex: “Dallas spa”) is a must if you want your business to show up in a paid ad when someone is looking for your kind of products or services. But it’s just as important to bid on your business name keywords (ex: “Sally’s Swanky Spa”). Here are some reasons why: