Consumers are spending 60% of their time with online media today. That’s why, as a business owner, you need to reach them when they are engaging in three key activities online:
Searching – Google, Bing and other search engines are the places where consumers go looking for a business. (The traditional media equivalent: phone books.)
Surfing – News, entertainment and lifestyle sties are grabbing more and more consumer media time (Magazines and newspapers.)
Socializing – Facebook and Twitter are the two main places where people connect with friends, family and followers online. (Word-of-mouth)
Take a look at this slide presentation with 75 eye-popping stats regarding consumer behavior online. Know more about your customers… to get more customers!